As someone who has been active in building local businesses in 47 states and 9 countries for the last 40 years, I read a lot to keep up with changes in the marketplace. In a recent study of local businesses, it was reported that 85% would be seeking to implement Organic SEO this year. The problem is Local SEO has replaced Organic SEO for all local businesses, so many local businesses will be wasting their advertising dollars on outdated Organic SEO.
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